An SEO agency helps businesses get found online by improving their website’s visibility on search engines like Google. If your website isn’t showing up when people search for your products or services, an SEO agency steps in to fix that. They work on strategies to get your site ranked higher, attract more visitors, and, ultimately, drive more sales.

The process starts with a full checkup of your website, called a website audit. This helps identify what’s working, what’s broken, and what needs improvement. They’ll then research the keywords your customers are searching for and optimize your website’s content to match those terms. This means tweaking things like titles, descriptions, and the way content is organized on your site.

SEO agencies also handle the technical side of things. They make sure your site loads quickly, is mobile-friendly, and is easy for search engines to crawl. If there are broken links or errors, they’ll fix those too. Another big part of their job is building quality backlinks—links from other reputable sites pointing to yours. These links help build your site’s authority and improve its rankings.

If you’re a local business, they’ll focus on things like optimizing your Google My Business profile and getting local reviews to ensure you show up for searches in your area. Throughout all this, they’ll track your performance with tools like Google Analytics, providing regular updates on what’s working and what needs tweaking.

In short, an SEO agency makes your website work harder for you by helping you rank higher, attract the right audience, and grow your business online.